[UPDATE: the property formerly known as “YAYS Entrepothaven” was renamed YAYS Amsterdam Docklands in June 2021]
The YAYS First Heartbeat concept was successfully launched at YAYS Entrepthaven on November 21st 2019. This new concept has proven to be a recipe for success to celebrate the opening a new Yays building. Local entrepreneurs, neighbours, YAYS employees, journalists and bloggers joined and ignited the apartments’ first heartbeat.
YAYS First Heartbeat celebrates everything that YAYS stands for: the joy and comfort of feeling at home away from home, the sense of togetherness by sharing authentic (travel) experiences, connecting with the neighbourhood (local entrepreneurs and residents) and making memories you’ll smile about.
The opening event
YAYS believes that while travelling together, cooking together is one of the most valuable, fun and bonding activities you can engage in. The kitchen is the heart of a home, it’s the place where people come together, share meaningful experiences and make new memories. This is the reason YAYS invited neighbours, foodies, bloggers and 15 lucky winners of the First Heartbeat social media contest to participate in a cooking workshop joined by a YAYS Insider in the kitchen of the brand-new apartments at YAYS Entrepothaven.
While the kitchens were inaugurated by the participants of the cooking workshops, all other invitees were entertained in the welcoming area of the property. By participating in an Instagram contest by using #yaysfirstheartbeat and take a printed photo right away from the hastag printer. Neighbourhood knowledge of the Entrepothaven area and YAYS trivia was tested during a fun and interactive quiz. Guests were encouraged to interact with each other about their travel experiences. YAYS Amsterdam Director Robbert Laus & YAYS Entrepothaven Master Concierge Thomas Branderhorst were asked on stage to explain where YAYS stands for. Together with the workshop participants they officially opened the first new-build YAYS.